Our Story

Paradeyem, pronounced “paradigm” was born from a doctor and her partner (husband) looking to fill gaps in the Optical. As practice owners, whether it was, an incorrect charge, a low capture rate, low revenue in the optical, they had to find a solution and fast… They knew it would take a dramatic change in which they thought about selling frames….a paradigm shift.

Dr. Janelle Davison, OD and Jimmie Davison have owned a private practice for over 10 years. Dr. Janelle’s experience and skill in seeing things from the patient point of view coupled with Jimmie’s background in process improvement and technology, they were able to find a solution.

Paradeyem was designed and developed with the private practitioner in mind.