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Paradeyem

About Us

Built by an optometrist, for optometrists

Private optical practices are under attack from every angle: chain competitors with deep pockets, online retailers undercutting your prices, shrinking insurance reimbursements, and a revolving door of front-desk  and optical staff.

Paradeyem was created by Dr. Janelle Davison, a private practitioner with over 15 years of experience, alongside her husband Jimmie, a technologist who understood exactly what her practice needed. Together, they built the tool they wished they’d had: one that gives independent practices the speed and efficiency of a chain, without sacrificing the personal touch that sets you apart.

Why practices choose Paradeyem

Instant insurance verification

No more sitting on hold with insurance companies or digging through outdated portals. Paradeyem verifies vision and medical insurance instantly, so your team can spend less time on paperwork and more time with patients.

Automatic copay calculations

Take the guesswork out of charging patients. Paradeyem automatically calculates glasses copays, reducing errors and awkward conversations at checkout.

Built for staffing turnover

Because Paradeyem does the heavy lifting, new staff can get up to speed quickly. You won't need to worry about losing months of training every time an employee moves on.

Designed for independent practices

Unlike generic tools built for large chains, Paradeyem understands the specific challenges independent optical practices face, and gives you the tools to compete without losing what makes your practice special.

How it works

How it works

Set up Paradeyem with your practice’s existing systems in just a few simple steps.

Verify insurance

Patients are synched automatically or manually enter patient information and get vision and medical insurance verification, no phone calls required.

Calculate with confidence

Paradeyem automatically calculates glasses copays, so your team and your patients know exactly what to expect at checkout.

Frequently asked questions

How long does it take to set up Paradeyem?

Most practices are up and running within 2 weeks. Our onboarding team will walk you through every step so you can start verifying insurance right away.

Paradeyem supports a wide range of vision and medical insurance providers. Contact our team to confirm compatibility with your specific plans.

Yes. Because Paradeyem automates time-consuming verification and copay calculations, new employees can learn the system quickly, reducing the training burden on your practice.

Paradeyem was purpose-built for private optical practices, but any practice looking to simplify insurance verification and copay calculations can benefit.

Give your practice the edge it deserves

Independent doesn’t have to mean overwhelmed. Let Paradeyem handle the paperwork, so you can focus on your patients.

Verify insurance in seconds, not phone calls

Paradeyem instantly verifies vision and medical insurance and calculates glasses copays automatically, so your practice runs smoother and your patients get answers faster.